Portfolio represents extensive experience in the Finance domain - working on Web Applications, Portals, Intranet and Internet Websites including excogitating Usability strategies.

Functional expertise includes that of a Project Manager, Information Architect, User Interface Designer, Interaction Designer, Writer (Web) and Business Analyst - liaison between functional groups (most often between Information Technology and Marketing) and Pre-sales.

Diverse and progressive accomplishments in the field of Interactive Web Media including User Interface Information Architecture, Usability, Interaction Designing, Visualizing, Conceptualizing, Online & Offline Branding.

Conducted:

• Heuristic Evaluations
• Competitive Analysis & Audits
• Market Research
• User Interviews
• Card Sorting exercises
• Created educational modules